FAQs: Data Analysis FAQs

FAQs: Data Analysis FAQs

How can I analyze data from different media types in one dashboard?

You can analyze data from various media types using the "Media Type" Chart available in both the Overview dashboards and Brand & Competition dashboards and clicking on the chart provides AI-driven insights and detailed results for each media type, allowing for a more in-depth analysis.

What types of insights and analytics are available?

The following types of analytics are available in AlphaMetricx:

  1. Descriptive Analytics: Provides an overview and summary of historical data, helping users understand what has happened in the past.
  2. Diagnostic Analytics: Examines data to understand why certain events or trends occurred. 
  3. Time Series Analysis: Analyzes data points collected over time to identify trends, patterns, and seasonality.
  4. Text Analytics/NLP (Natural Language Processing): Analyzes unstructured text data (e.g., customer reviews, social media) to extract insights and sentiments.
  5. Spatial Analytics: Analyzes data with a geographic component, providing insights based on location and spatial relationships.
  6. Customer Segmentation: Divides customers into groups based on similar characteristics or behaviors, enabling targeted marketing strategies.
  7. Data Visualization: Presents data in visual formats like charts, graphs, and maps to make it easier for users to interpret and understand.
  8. Performance Metrics and KPIs: Measures key performance indicators and provides metrics related to business objectives.

Can I compare and contrast data from different media sources?

Yes, AlphaMetricx allows you to compare and contrast data from different media sources for analysis. You can examine data from various sites to assess trends, sentiment, reach and engagement, giving you a comprehensive view across channels.

Is there a sentiment analysis feature?

Yes, AlphaMetricx offers sentiment analysis that is powered traditional NLP as well as Gen AI models.

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